Multiple Choice
According to Pegram,the most frequently used criterion for judging the acceptability of prospective channel members is:
A) Distributor sales strength.
B) Distributors' product lines.
C) Reputation.
D) Credit and financial rating.
E) Market coverage.
Correct Answer:
Verified
Correct Answer:
Verified
Q5: Generalized lists of channel member selection criteria:<br>A)
Q6: Yeoh and Calantone identify six categories of
Q7: In using its product line to secure
Q8: In the selection of foreign distributors as
Q9: Which company in the text advertised in
Q11: The selection of channel members:<br>A) Cannot take
Q12: Securing the prospective channel members as actual
Q13: A prospective channel member's ability to blanket
Q14: Selecting channel members with market coverage overlap
Q15: Trade sources used for finding prospective channel