Multiple Choice
Which of the following is a false statement about when a manufacturer is developing new products and involvement of channel members?
A) Channel members should have experts at the manufacturer's plant during product development.
B) Channel members should be consulted to determine whether new products will be acceptable.
C) Channel members should be asked to react to new product and package prototypes.
D) Channel members should provide feedback during the test-marketing stage.
E) Channel members should be asked for new product ideas.
Correct Answer:

Verified
Correct Answer:
Verified
Q17: A manufacturer risks creating its own competition
Q18: When the maturity stage of the product
Q19: Special trade deals can keep a channel
Q20: Bruce Computer Software,in developing its new products,must
Q21: Channel members judge a product package based
Q23: Product line expansion and contraction is becoming
Q24: The particular mix of products carried by
Q25: Training for channel members to sell new
Q26: When dealing with product brand strategy,the most
Q27: Treating post-sales service as an afterthought is