When Conducting an Internal Analysis, Strategic Managers Should

Multiple Choice

When conducting an internal analysis, strategic managers should:

A) identify its internal resources and evaluate the quality of those resources.
B) only count something as a resource if the company is actively managing it.
C) always file for patents and trademarks on intellectual property.
D) exclude any resource as a source of competitive advantage if it isn't rare.
E) identify as many resources as possible, regardless of their value or rarity.