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    Exam 1: Overview of Personal Selling
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    The Most Important Part of Marketing Communications for Most Business
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The Most Important Part of Marketing Communications for Most Business

Question 70

Question 70

Multiple Choice

The most important part of marketing communications for most business firms is:


A) Personal selling.
B) Advertising.
C) Public relations.
D) Sales promotions.
E) Publicity.

Correct Answer:

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