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Suppose Your Company Is Going to Buy a New Copier

Question 52

Multiple Choice

Suppose your company is going to buy a new copier because you want one that will improve your productivity by automatically stapling documents.When a salesperson gets your agreement that you are interested in increasing productivity, a ____ has been identified.


A) Potential benefit
B) Confirmed benefit
C) Value-source-component (VSC)
D) Value story
E) None of the above.

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