Multiple Choice
DAGMAR is:
A) a model of consumer behaviour
B) the most often used method of setting objectives
C) a model of advertising goal setting
D) a method of setting sales objectives
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q60: Under the DAGMAR model, a(n) _ _
Q61: Successful communications objectives must be measurable, time
Q62: According to the hierarchy of effects model,
Q63: Air Canada set the following objective for
Q64: The consumer's overall evaluation of the brand
Q65: Which of the following is at the
Q66: According to the criteria outlined in DAGMAR,
Q68: Shahida Rampal owns a neighbourhood restaurant specializing
Q69: Kraft distributes baking recipes on the labels
Q70: Campbell's Soup aired TV commercials and ran