According to the Criteria Outlined in DAGMAR, Which of the Following

Multiple Choice

According to the criteria outlined in DAGMAR, which of the following is the best quantitative benchmark statement?

A) "Increase awareness of the brand in this calendar year."
B) "Win new customers from our core competitor and increase sales volume by 15 percent."
C) "Increase the number of female millennials mentioning the brand name when asked for brand preference from 40 percent to 50 percent."
D) "Increase sales revenue by 10 percent."