McDonald's Has Developed a Campaign to Highlight Their Healthier Menu

Multiple Choice

McDonald's has developed a campaign to highlight their healthier menu items, such as the 290-calorie Egg McMuffin. In order to determine whether the target audience accepts that McDonald's does offer healthy food choices, according to the information processing model, which type of research/test should McDonald's employ?

A) Message recall tests
B) Listener, reader, viewer recognition tests
C) Changes in inventory levels
D) Measurement of brand attitudes and purchase intent