Kool-Aid Drink Mixes Face an Interesting Dilemma

Multiple Choice

Kool-Aid drink mixes face an interesting dilemma. A study of consumers' pantries in households with young children indicated that Moms have multiple packages of the product in the home. Until she makes up a pitcher or two of the drink, however, no further purchases will occur. Kool-Aid needs to initiate a program to encourage:

A) repeat consumption
B) repeat purchase
C) brand trial
D) purchase frequency