When Marketers Develop an Advertising Message, One of Their Primary

Multiple Choice

When marketers develop an advertising message, one of their primary goals is to encode the message:

A) so that it can only be understood by members of the target audience
B) so that it will be understood and interpreted in a similar way by most consumers
C) using nonverbal communication so as to eliminate problems with connotations and jargon
D) in a way that makes its message unique to each individual who is exposed to the ad