Multiple Choice
Riley told Terry and Bill, Terry told Melissa, and Melissa told Gwen, Andrew, and Beryl that the new Chinese restaurant in town had authentically prepared Chinese dishes. This word-of-mouth took place via a(n) __________channel of communication.
A) verbal
B) individualized
C) nonpersonal
D) personal
Correct Answer:

Verified
Correct Answer:
Verified
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