Which of the Following Statements Best Illustrates How Important the Source

Multiple Choice

Which of the following statements best illustrates how important the source of a message can be to a communication campaign?

A) Consumers only pay attention to spokespersons with whom they are familiar.
B) Nike is a well-known, successful brand.
C) Many perfume brands employ famous, beautiful actresses to represent them in advertising.
D) When photos of Olympic swimmer Michael Phelps using drugs appeared on social media, many of his sponsors cancelled his contracts.