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    Exam 4: Communication Response Models
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    According to the _________Model, the Major Impact of the Mass
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According to the _________Model, the Major Impact of the Mass

Question 47

Question 47

Multiple Choice

According to the _________model, the major impact of the mass media occurs after the purchase is made.


A) cognitive response
B) dissonance/attribution
C) standard learning
D) low-involvement

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