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Loblaws Supermarkets Buy an Insert to Go into Saturday's Toronto

Question 92

Multiple Choice

Loblaws supermarkets buy an insert to go into Saturday's Toronto Star. The newspaper is read by over 100,000 people. The newspaper is an example of a(n) ____________communication.


A) direct response
B) individualized
C) direct-response
D) nonpersonal

Correct Answer:

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