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    Exam 4: Communication Response Models
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    The_________ Is a Model That Addresses the Differences in the Ways
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The_________ Is a Model That Addresses the Differences in the Ways

Question 91

Question 91

Multiple Choice

The_________ is a model that addresses the differences in the ways consumers respond to persuasive messages.


A) cognitive response model
B) AIDA model
C) 5-W's model of communication
D) elaboration likelihood model

Correct Answer:

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