Multiple Choice
Which of the following would NOT be considered "noise" in the communication process?
A) The preponderance of commercials during a popular TV show
B) A decrease in your advertising expenditure versus last year
C) The use of a sign, symbol or words that are unfamiliar to the target audience
D) A competitor's glossy magazine ad compared to your one-colour newspaper ad
Correct Answer:
Verified
Correct Answer:
Verified
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Q21: Two-way communication between a brand and its
Q22: Which category of cognitive responses includes a
Q23: The fact that marketing and advertising people
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