Multiple Choice
John is watching television and sees a commercial in which LeBron James is endorsing a pair of basketball shoes. John thinks to himself, "Boy, is LeBron ever juvenile and obnoxious. I wouldn't buy anything he promotes." This is an example of a:
A) message blockage
B) support argument
C) source derogation
D) counterargument
Correct Answer:

Verified
Correct Answer:
Verified
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