Multiple Choice
Negative thoughts about a spokesperson in an ad are called:
A) message blockages
B) source blockages
C) source derogations
D) counterarguments
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q9: The communication process begins with the process
Q10: is likely to occur when a point-of-purchase
Q11: The elaboration likelihood model (ELM) is a
Q12: is the part of the receiver's response
Q13: Which of the following is NOT a
Q15: Which of the following statements describes how
Q16: The three traditional hierarchy response models all
Q17: For which of the following products would
Q18: Which of the following response hierarchy models
Q19: involves the target audience's overall evaluation of