Which of the Following Statements Describes How the Traditional Hierarchy

Multiple Choice

Which of the following statements describes how the traditional hierarchy of effects model can be used as a measure for advertising effectiveness?

A) The hierarchy is not useful because sales are the only appropriate goal of advertising.
B) Awareness and recall are the most important measures of ad effectiveness.
C) The stages of the hierarchy offer useful intermediate measures of advertising effectiveness.
D) Consumers must pass through each stage before making a purchase.