A Study of the Various Consumer Response Models Shows That

Multiple Choice

A study of the various consumer response models shows that each of the following factors in promotional decision making are true EXCEPT:

A) Managers want to know if their messages are achieving the intended results of improving awareness or attitudes towards their brands.
B) Managers need to have a detailed profile of the target audience to whom their messages are being directed.
C) Managers should not be as concerned about a consumer's previous brand experience as much as the effect that the current message has on both previous and prospective buyers.
D) Managers should plan for both the cognitive and the affective responses of the message receiver.