When Considering the Implications of Social Media on the Traditional

Multiple Choice

When considering the implications of social media on the traditional communication model (source, message, channel, receiver, feedback) , which of the following is true?

A) It is very difficult to obtain meaningful feedback from a message delivered through social media.
B) The model needs to be reconsidered, as social media is a two-way channel of communication.
C) The planning model still applies. The source of the brand message in this case is another consumer rather than the promotional manager.
D) User-generated content is not considered as a brand message, and therefore the model does not apply.