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    Advertising and Promotion Study Set 1
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    Exam 3: Consumer Behaviour and Target Audience Decisions
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    Daria Is Listening to Music on Her Car Radio
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Daria Is Listening to Music on Her Car Radio

Question 24

Question 24

Multiple Choice

Daria is listening to music on her car radio. When a commercial comes on, she changes the station. Daria is engaging in:


A) selective exposure
B) selective attention
C) selective retention
D) subliminal perception

Correct Answer:

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