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    Advertising and Promotion Study Set 1
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    Exam 3: Consumer Behaviour and Target Audience Decisions
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    Are Factors That Compel or Drive a Consumer to Take
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Are Factors That Compel or Drive a Consumer to Take

Question 27

Question 27

Multiple Choice

are factors that compel or drive a consumer to take a particular action.


A) Impulses
B) Motives
C) Temptations
D) Wants

Correct Answer:

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