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    Advertising and Promotion Study Set 1
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    Exam 3: Consumer Behaviour and Target Audience Decisions
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    Is a Construct or Notion That Represents an Individual's Overall
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Is a Construct or Notion That Represents an Individual's Overall

Question 14

Question 14

Multiple Choice

is a construct or notion that represents an individual's overall feelings or evaluation of an object.


A) A perception
B) A need
C) A motive
D) An attitude

Correct Answer:

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