Multiple Choice
Psychographic segmentation considers values and lifestyle attributes based on an analysis of consumers' AIOs. This stands for:
A) Aspirations, inhibitions and other psychological barriers
B) Attitudes, initiatives and options
C) Actual involvement and openness to new brands
D) Activities, interests and opinions
Correct Answer:
Verified
Correct Answer:
Verified
Q6: Oftentimes, changes in one's life lead a
Q7: segmentation has been increasingly accepted with the
Q8: The headline for the Allstate Flood Insurance
Q9: The Energizer bunny, the golden arches of
Q10: Lower level needs such as hunger and
Q12: is the process and activities that people
Q13: Symbols, rhymes, association, and images that assist
Q14: is a construct or notion that represents
Q15: Reference groups to which one would like
Q16: The brands identified by the consumer as