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    Exam 3: Consumer Behaviour and Target Audience Decisions
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    When Television Stations Sell Advertising Time Based on Age Categories
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When Television Stations Sell Advertising Time Based on Age Categories

Question 38

Question 38

Multiple Choice

When television stations sell advertising time based on age categories of viewers, they are using ___________segmentation.


A) behaviouristic
B) geographic
C) demographic
D) psychographic

Correct Answer:

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