Each of the Following Statements About the Postpurchase Evaluation Process

Multiple Choice

Each of the following statements about the postpurchase evaluation process is correct EXCEPT:

A) Unfavourable outcomes may lead to the formation of negative attitudes about the brand.
B) Feedback acquired from actual use of a product will influence the likelihood of future purchases.
C) Consumer decisions are rarely influenced by the cognitive dissonance of others; they prefer to form their own opinions.
D) Positive performance leads to retention of the product in a consumer's evoked set.