Which of the Following Statements About Agency Commissions Is True

Multiple Choice

Which of the following statements about agency commissions is true?

A) Some leading agencies now receive average commissions of 8 to 10 percent.
B) Nearly all of the leading agencies still earn a 15 percent commission.
C) Most agencies are unwilling to negotiate their commission rates.
D) Most agencies are earning more of their income from fixed commissions as clients expand their IMC programs to include other forms of promotion.