Which of the Following Is NOT a Benefit of Integrated

Multiple Choice

Which of the following is NOT a benefit of integrated IMC services?

A) Clients maintain control of the entire promotional process, and achieve greater synergy among each of the program elements.
B) It is more convenient to coordinate all of its marketing efforts through one agency.
C) Agency personnel have expertise in particular aspects of the process and therefore are inclined to consider all variables in the planning decision.
D) An integrated approach creates one single image and voice to address all audiences.