Multiple Choice
Which of the following should a client's evaluation of its advertising agency's performance NOT take into account?
A) performance of account representatives
B) financial status of the agency
C) qualitative considerations, such as the quality of the agency's efforts in creative, media, etc.
D) market performance measures, such as sales and market share
Correct Answer:
Verified
Correct Answer:
Verified
Q22: Which of the following statements about the
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Q24: specialize in offering services, such as database
Q25: Which of the following compensation methods should
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