Which of the Following Statements About the Development of Interactive

Multiple Choice

Which of the following statements about the development of interactive media is NOT true?

A) Many marketers are using specialized interactive agencies to develop their interactive media.
B) Full-service interactive agencies provide various services including strategic consulting regarding the use of the Internet and online branding, technical knowledge, systems integration, and the development of e-commerce capabilities.
C) Traditional advertising agencies tend not to develop interactive media capabilities.
D) Interactive agencies range from smaller companies that specialize in website design and creation to full-service interactive agencies.