Multiple Choice
Which of the following promotional activities would best exemplify the new role of public relations?
A) initiation of a contest to find a new spokesperson for a brand
B) use of Shaquille O'Neal as a spokesperson for Pepsi
C) donation of money to support a local children's soccer team
D) sponsorship of a marathon
Correct Answer:
Verified
Correct Answer:
Verified
Q42: receive the majority of event sponsorship monies.<br>A)
Q43: In terms of public relations, the marketer
Q44: Public relations often attempts to influence government
Q45: A video news release (VNR) is:<br>A) video
Q46: Which of the following best reflects an
Q47: Offering a press release to only one
Q48: Communications activities designed to promote a firm
Q49: Organizational newsletters, notices on intranet resources, mail/e-mail,
Q50: Marketers seek attainment of corporate advertising's objectives
Q51: Ads that focus on recruiting new employees,