Multiple Choice
Which of the following is NOT one of the ten questions suggested for use in evaluating public relations plans?
A) Are the objectives specific and measurable?
B) Do the PR people understand the product's strengths and weaknesses?
C) Does the plan include analysis of recent editorial coverage?
D) Will the tactics be perceived as silly or gimmicky by the public?
Correct Answer:
Verified
Correct Answer:
Verified
Q8: The information in a press release will
Q9: Because media publicity communications are typically perceived
Q10: Publicity is:<br>A) typically a long-term strategy.<br>B) news
Q11: Which of the following statements describes a
Q12: Which of the following statements about sponsorship
Q14: is the management function that executes a
Q15: Which of the following is NOT a
Q16: Although most public relations efforts seek a
Q17: In the new role of _, both
Q18: Each of the following is a limitation