Which of the Following Is NOT a Consideration Around Public

Multiple Choice

Which of the following is NOT a consideration around public relations tactics?

A) The marketer needs to focus on maximizing paid media.
B) Decisions need to be made regarding alternative media such as news conferences, seminars, and events.
C) The marketer needs to know how to issue a press release and make a media presentation.
D) The marketer needs to make a choice of news media or corporate advertising.