The Way Companies and Organizations Use Public Relations Might Be

Multiple Choice

The way companies and organizations use public relations might be best viewed as:

A) a waste of corporate expenditure, as it does not appear to assist in brand building
B) a continuum between a traditional non-marketing function and a more marketing-oriented perspective
C) whitewashing key issues
D) the opportunity to provide rationale or excuses for activities that the public views as undesirable