Each of the Following Is a Strength of Event Sponsorship

Multiple Choice

Each of the following is a strength of event sponsorship EXCEPT:

A) Many marketers need evidence that event sponsorship is effective and a good return on their investment.
B) Effective IMC programs can be built around them at the local, regional or national level.
C) The brand can be positioned to a well-defined target audience.
D) Sponsorship of an event that interests the brand's target consumer can help form emotional attachments to the brand.