Important Research into the Persuasion Effects of Event Sponsorship Has

Multiple Choice

Important research into the persuasion effects of event sponsorship has uncovered all of the following recommendations EXCEPT:

A) The sponsorship should offer true value to the audience.
B) Sponsorship content should be "visible", so that participants are aware of the sponsoring brand.
C) Planners should avoid multiple-sponsor events where their message might be lost in the clutter.
D) Event sponsorships are deemed ineffective if there is no mechanism for product sales.