Which of the Following Statements About Newspapers and Magazines as Advertising

Multiple Choice

Which of the following statements about newspapers and magazines as advertising media vehicles is TRUE?

A) Newspapers are exclusively a local advertising medium.
B) Because of the difference in media format, there is no competition between broadcast and print media.
C) Magazines are primarily a local advertising medium.
D) Newspapers are primarily a local advertising medium but are also used by national advertisers.