A Company Hired a Celebrity to Be a Spokesperson for the Company

Multiple Choice

A company hired a celebrity to be a spokesperson for the company and developed a print advertising campaign featuring the celebrity. In the interim, it was discovered that the celebrity was involved in embarrassing behaviour. The company immediately dismissed him as a spokesperson. However, this spokesperson could cause serious embarrassment to the company if the organization had already negotiated with several magazines to run these ads. Which characteristic of magazines would be the major source of the problem?

A) Long lead time
B) Loss of publication prestige
C) Clutter
D) Lack of publication permanence