Advertisers May Be Skeptical About Placing Ads in Magazines Sold

Multiple Choice

Advertisers may be skeptical about placing ads in magazines sold at less than full value for each of the following reasons EXCEPT:

A) If a magazine is not audited, there is less data for measuring the success of the message.
B) The editorial content in controlled circulation magazines is less targeted than in other consumer publications.
C) Advertising rates may not be lower even though the price of the magazine is discounted.
D) Subscribers who pay for a magazine are more likely to read it than are those who get it at a discount or free.