Multiple Choice
Marketers can achieve geographic selectivity in magazine advertising by advertising in:
A) national editions of major magazines that cover the entire country
B) magazines that are edited for and targeted toward particular regions, cities, or areas
C) general-interest business publications
D) magazines that are targeted at people who enjoy gardening
Correct Answer:
Verified
Correct Answer:
Verified
Q2: The _is a market outside of a
Q3: After newspapers,_ ads are likely to be
Q4: Zoomer, a magazine targeted to adults over
Q5: Selectivity, reproduction quality, creative flexibility, and prestige
Q6: Which of the following statements about the
Q8: The use of a third page that
Q9: Which of the following statements about the
Q10: Advertisers may be skeptical about placing ads
Q11: In terms of ethnic publications in Canada,
Q12: The is a market area composed of