Clutter Is Viewed as Less of a Problem for Magazines

Multiple Choice

Clutter is viewed as less of a problem for magazines than radio or television because:

A) exposure to magazine ads is easier to control as the consumer can simply turn a page if uninterested in an ad
B) consumers tend to be less receptive to print advertising than they are to broadcast advertising
C) print ads are always more creative and interesting than television ads
D) consumers have been trained to expect more ad messages than they can decode