Multiple Choice
An advertiser might use an island ad as a way to:
A) reduce overall costs of newspaper advertising
B) create high reproduction ads
C) promote the specific brands of clothing carried by the store
D) break through the clutter typically found in newspapers
Correct Answer:
Verified
Correct Answer:
Verified
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Q62: newspapers originate in small towns or suburbs
Q63: Clutter is viewed as less of a
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Q65: Which of the following does NOT contribute
Q67: Which media type does research suggest holds
Q68: The advertising manager for a fashionable, upscale
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Q70: Each of the following statements about readers'
Q71: The cost of advertising space in magazines