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    Advertising and Promotion Study Set 1
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    Exam 12: Print Media
  5. Question
    A Creative Technique for Newspaper Advertising Whereby an Ad Is
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A Creative Technique for Newspaper Advertising Whereby an Ad Is

Question 73

Question 73

Multiple Choice

A creative technique for newspaper advertising whereby an ad is surrounded by editorial material is known as a(n) :


A) island ad
B) offset page
C) gatefold
D) ink-set image

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