Each of the Following Statements About Readers' Selective Exposure and Attention

Multiple Choice

Each of the following statements about readers' selective exposure and attention to newspapers ads is true EXCEPT:

A) Consumers tend to spend a short amount of time reading the paper each day, so exposure to ads is limited.
B) Advertisers can't specify a specific section of the paper in which to place their ad, which might at least lessen the lack of exposure.
C) Readers may not even open certain sections, and will miss seeing an ad altogether.
D) A daily newspaper is rarely kept around the home for more than a day.