Multiple Choice
Gary wants to create a perceptual map for positioning using the attribute-based approach. He comes to you for advice as to how he should get started on this. What is the first step you would advise Gary to undertake?
A) Determine the specific questions to be used for the two types of ratings: (1) how does our company rate on a number of attributes, and (2) how important are each of these attributes.
B) Determine how similar pairs of two attributes are.
C) Plot the attributes in a two-dimensional space.
D) Determine the importance of the attributes.
Correct Answer:
Verified
Correct Answer:
Verified
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