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In a Particular Conjoint Study, the Variables "Club," "Upgrade" and "Fee

Question 41

Multiple Choice

In a particular conjoint study, the variables "club," "upgrade" and "fee" are the predictors. Which model properly corresponds to this?


A) Rating = b0 + b1 Club + b2 Upgrade + b3 Fee + error
B) Rating = b0 + b1 Club x b2 Upgrade x b3 Fee - error
C) Rating = (b0 + b1 Club + b2 Upgrade + b3 Fee) / error
D) Rating = b0 - b1 Club + b2 Upgrade + b3 Fee - error

Correct Answer:

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