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    Business
  3. Study Set
    Marketing Management Study Set 11
  4. Exam
    Exam 3: Segmentation
  5. Question
    The Goal of Homogeneity in Customers' Likes or Dislikes Is
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The Goal of Homogeneity in Customers' Likes or Dislikes Is

Question 17

Question 17

True/False

The goal of homogeneity in customers' likes or dislikes is more achievable as the segment size gets smaller, but if the segment is too small, it might not be profitable to serve.

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