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  3. Study Set
    Marketing Management Study Set 11
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    Exam 3: Segmentation
  5. Question
    On a Continuum from Mass Marketing to One-To-One Marketing, Market
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On a Continuum from Mass Marketing to One-To-One Marketing, Market

Question 7

Question 7

True/False

On a continuum from mass marketing to one-to-one marketing, market segmentation is in the middle.

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