True/False
The least common marketing research technique used to segment customer data is cluster analysis.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q41: Segments become more homogeneous as they increase
Q42: Why is it not advisable to target
Q43: VALS psychographic-based segmentation is based on the
Q44: Company ABC is interested in better understanding
Q45: Opinion leaders, innovators, or market mavens are
Q47: The fact that snow-blowers tend to sell
Q48: It is easier to identify, obtain information
Q49: Newlyweds are most likely to spend money
Q50: Young adults are most likely to be
Q51: Considering a continuum from mass marketing to